In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something…
LinkedIn is one of the most widely used social media platforms on the planet (behind Facebook) and a superb tool for creating, developing and maintaining business relationships. With over 650,000,000 users, it…
In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to…
Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support…
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow…
Some things appear to be so simple that we assume (dangerously) that everyone “gets it.” Bear with me a moment. For lawyers, it is imperative to consistently and persistently cultivate,…
Thirty-four gigabytes. That’s how much data it’s estimated each American consumes daily via all forms of media: TV, newspaper, Internet, radio, you name it. Statistically, this volume of data comprises…
Reality-Based Situations and Applications For a customized training program to be successful and heed long-term results, the curriculum and interactive learning must include reality-based situations – – what business development…
In our first installment, we dispelled marketing myths that lawyers must overcome to make 2015 their game-changing year. Read on to learn more. Myth 3: Online Marketing Does Not Bring…
About this time every year, I receive a flurry of calls and e-mails from clients and contacts who are indecisive and unclear as to what they can do to make…
Though follow up can take many different approaches, the overall non-negotiable component involves any action step which provokes the other party (existing client, prospect, etc.) to want to continue contact…
One of the interminable bumps lawyers experience in their efforts to cultivate new clients and business is in following up with their new contacts, growing network and even their best…