In these competitive times, law firms, large and small, should develop and implement a solid marketing plan and budget as key to effective business growth. Large firms typically have something…
In addition to the mantra myth “do great work and the clients will come”, our experience working with attorneys from first-years to long-standing veterans, “I don’t have the time to…
Actually, this subject should have been discussed during your interview process and certainly during your orientation after you joined the firm. However, if you question whether your firm does support…
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow…
Some things appear to be so simple that we assume (dangerously) that everyone “gets it.” Bear with me a moment. For lawyers, it is imperative to consistently and persistently cultivate,…
Thirty-four gigabytes. That’s how much data it’s estimated each American consumes daily via all forms of media: TV, newspaper, Internet, radio, you name it. Statistically, this volume of data comprises…
As the legal services arena continues to experience turbulence from a host of challenges such as what to do about your summer associate program to non-performing equity partners, we consistently…
As we have often seen, most lawyers are not natural rainmakers though all lawyers can be educated to become effective business developers in accordance with their unique skills, personality and…
About this time every year, I receive a flurry of calls and e-mails from clients and contacts who are indecisive and unclear as to what they can do to make…
One of the interminable bumps lawyers experience in their efforts to cultivate new clients and business is in following up with their new contacts, growing network and even their best…
Women in the Law Profession Roundtable Discussion – Moderated by Kimberly Rice Risks and Rewards of Speaking Out, Not Fitting In Read The Legal Intelligencer article HERE
Women in Law Please CLICK HERE to read Kimberly Alford Rice‘s article, ‘6 Tips to Help Women Lawyers Carve Their Own Paths‘
I have coined the phrase that the only secret sauce to marketing success is the “consistent, persistent massive amounts of energy over a prolonged period of time”. That’s it, but…