Responsible for a vast portfolio of duties, firm administrators are involved frequently in every operational area of a professional service business. Often, they are tasked with hands-on marketing initiatives or oversee the marketing program strategy and implementation. Supporting their firms to develop a strategic approach to growing their business is one of the reasons firm administrators rave about Kimberly’s high-level programs that address firm differentiation techniques, industry trends, strategic planning and other “big picture” topics.
In some firms, administrators also wear the marketing hat and are responsible for booking and providing substantive educational programming and training for their professionals. Topics such as individual marketing planning, identifying and learning how to market a niche practice and personal branding are particular popular in these cases. Kimberly’s advanced programs are equally as popular with seasoned COOs, CFOs and Executive Directors who must identify strategic new opportunities for their firms.