With social networking all the rage these days, I am frequently struck by how few attorneys really understand and know how to effective use it to propel their practices to a whole new level. Having said that, however, I do not advocate jumping on the social networking bandwagon for the sake of getting caught up in the latest fad or trend. Studies show us that these powerful tools are revolutionizing how lawyers promote their practices, create referral relationships, strengthen existing relationships, and ultimately retain new clients. This stuff REALLY works! Read More. (Published in the Camden County Bar Association’s The Barrister, April 2010).