Episode 22: Is business development catching up with technology solutions? A conversation with Dezurve’s Chief Innovator Mike O’Horo

Sales is an evergreen topic in every organization. Sales in professional services is always controversial. Today’s Secret Sauce Marketing Tastings addresses how age-old training and coaching has gotten a face lift with new technologies that can provide contemporary solutions and separate the real aspirational rainmakers from those who pretend to be. Listen as Mike and I discuss the legal marketing evolution and how some of the greatest business development challenges are now being solved with intimate digital solutions, if you dare to “go there”.