With the explosion of social media, the role of public relations to enhance reputations has shifted from predominantly editor dependent to self promotion and self publishing. Given that reputation enhancing in a principle pillar to building and growing a prosperous service business, engaging in informed PR activities can be pivotal to attracting qualified clients and referral sources.

In my discussion with PR pro Janet Falk, she discusses how clients may leverage PR to become the attorney reporters call for expert commentary. Moreover, Janet outlines tips on becoming reporters’ trusted sources. She wraps up our discussion by explaining how media relations and PR are two different disciplines, serving two critical functions. Join us to learn more.