In our inter-connected world, it is challenging to cut through the noisy message clutter that we receive, every day. Sometimes, the “noise” is just overwhelming. To be seen and get known (one of the three-pillars of all business development), you must cultivate a personal brand that is your “promise” of high value and consistent quality to your targeted audiences (clients and referral sources).

Building a personal brand reflects the essence of why someone should retain you and what she will receive when she does.