Kimberly outlines in great detail why knowing the three pillars to a prosperous service business and the marketing tactics which support each of these pillars is paramount to moving a growing business forward.
In fact, Kimberly devotes numerous chapters in her newly-published book Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business to the three pillars and the supporting marketing tactics that will move your business forward.
The three pillars that Kimberly outlines and describes in detail include:
- Relationship building
- Reputation enhancing
- Contact management
When we consider the various marketing tactics such as targeted networking and organizational involvements, these marketing tactics support the super important “relationship building” pillar. Supporting marketing tactics for “reputation enhancing” include speaking engagements, content marketing (such as blogs, bylined articles, etc.) and public/media relations. Lastly, marketing tactics that support the “contact management” pillar include segmented communications and a regular communications program for your growing network.
Kimberly explains in episode two, how savvy service providers integrate these activities into their daily practice to create positive momentum and how this supports growing a prosperous business.
You do not want to miss out on these essential principles as the cornerstone for a prosperous business. Tune in today.