As we all adjust to the “new normal” in the legal services landscape, there are some practices that continue to shift and to which we must respond aggressively. Kimberly Alford…
“I did not go to law school to be a salesperson.” The last place most lawyers thought they would be after law school is in the position of selling their…
In the first installment of this article, we introduced the idea that the ultimate reward of most, if not all, business development activities is to close more sales (i.e. retaining…
It’s a New Year and a great time to set practice goals. As you reflect upon the past year’s business development results, you may recognize something needs to change to…
Cherry Hill-based KLA Marketing Associates, a national business development and marketing advisory firm, has joined forces with Jaffe PR, a leading law firm public reputation agency, as a strategic alliance partner. KLA…
Jaffe PR (www.jaffepr.com), a law firm public reputation agency, announced that business development and marketing expert Kimberly Alford Rice and marketing strategist Matt Smyers have joined its national PR team as Strategic Alliance partners. Both…
Cherry Hill, NJ (May 14, 2013) – Nationally recognized business development and marketing expert, Kimberly Alford Rice recently presented “Marketing Basics to Survive and Thrive in 2013” to the Middlesex Bar Association’s lawyer…
I did not go to law school to be a salesperson. ”The last place most lawyers thought they would be after law school is in the position of selling their…
With the Summer months upon us, it is too easy to be lulled into a sense of complacency and slack off on targeted business development initiatives. Avoid the temptation and…
Cherry Hill, (May 1, 2013) – – Camden County-based legal marketing executive Kimberly Alford Rice, Principal of KLA Marketing Associates recently addressed an audience of women trial lawyers during the New…
“A picture is worth a thousand words.” We have all heard this over and again. The question I would ask is whether your headshot tells the story you want to tell. As…
In over 20 years of partnering with law firms and lawyers to support their business development goals, I have witnessed some of the same (unproductive) behaviors over and over, and…
Camden County-based professional services firm KLA Marketing Associates was named among the “Best of 2012” by The Legal Intelligencer’s recent “Best of 2012” survey. The Legal Intelligencer’s annual “Best of”…
In over 20 years of partnering with law firms and lawyers to support their business development goals, I have witnessed some of the same (unproductive) behaviors over and over, and…
With the Summertime in full swing, savvy lawyers recognize the opportunity to ramp up their marketing efforts while others are chillaxing at the Shore. Below are 11 ways lawyers can…
art 2 of 2 In the first installment of this article, we spoke of the imperative of clear goal setting to advance your business development goals of building and sustaining…
It’s a New Day, Relatively Speaking As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help…