With the Summer months upon us, it is too easy to be lulled into a sense of complacency and slack off on targeted business development initiatives. Avoid the temptation and…
Cherry Hill, (May 1, 2013) – – Camden County-based legal marketing executive Kimberly Alford Rice, Principal of KLA Marketing Associates recently addressed an audience of women trial lawyers during the New…
“A picture is worth a thousand words.” We have all heard this over and again. The question I would ask is whether your headshot tells the story you want to tell. As…
In over 20 years of partnering with law firms and lawyers to support their business development goals, I have witnessed some of the same (unproductive) behaviors over and over, and…
Camden County-based professional services firm KLA Marketing Associates was named among the “Best of 2012” by The Legal Intelligencer’s recent “Best of 2012” survey. The Legal Intelligencer’s annual “Best of”…
In over 20 years of partnering with law firms and lawyers to support their business development goals, I have witnessed some of the same (unproductive) behaviors over and over, and…
An effective public relations program is but one tool in your toolkit to increase business development results, enhance a firm’s position and perception in its marketplace and promote firm growth.…
Unless they have been hiding under a rock for the last decade, most lawyers understand that investing time in strategic business development and marketing activities is a stepping stone to…
The first quarter has flown by though “overwhelm” has yet to set in for most lawyers, and it is typically this time of year I find my clients eagerly embrace…
Does the word “retreat” conjure up a negative picture in your mind? It always has in mine. Though it is just semantics, studies show that the more a law firm…
Looking in the rear view mirror, 25% of 2012 is gone. How have you made out in honoring your commitments to yourself in planning and executing on a marketing action…
Taking proactive and consistent steps to build and strengthen professional relationships is imperative to developing a solid practice. In fact, research teaches us that in order to even appear on…
As professional relationship builders, do you ever feel you “need a little help from your friends”…to borrow a line from a popular Beatles tune…to build a broad and powerful network?…
Part 1 of 2 As a lawyer, you would not have made it this far without effective goal setting. The very exercise of identifying a goal, determining key incremental steps…
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the “sin” of omission – – the failure to follow…
Wow, what a year 2011 was. While the economy barely hung on for many law firms who once again held their own, our legal marketing colleagues around the country were…
The year is young and possibilities abound to make 2012 your most prosperous year ever. Having worked with many law firms and hundreds of lawyers over two decades, we have…
It’s a New Day, Relatively Speaking As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help…