Business Development Expert Kimberly Rice Teaches Women Lawyers About Niche Marketing

Kimberly Rice, president/chief strategist of KLA Marketing Associates and and author of Rainmaker Roadmap: A Step-by-Step Guide to Building a Prosperous Business, recently presented American Bar Association-Women Rainmakers Niche Marketing local program. Duane Morris’ Philadelphia office hosted the luncheon program.

Rice, a Cherry Hill resident, led the interactive session, which focused on how to identify and narrow attorneys’ legal focus on one or two appropriate niche areas, and what steps they need to take to reach ideal clients. Lawyers at every career stage left the program with time-tested business development tactics to put into action when they returned to their offices.

Rice is an award-winning keynote speaker, professional skills trainer and coach with more than 25 years of proven success of advising law firms and lawyers on how to generate increased revenue via attracting new business as well as expanding current client relationships. She regularly keynotes for legal associations and business groups throughout the United States.

Founded in 2008, KLA Marketing Associates provides strategic business development, marketing planning, skills training and coaching, and digital and social media marketing services to law firms throughout the region. frequently keynotes for legal and business groups throughout the United States.

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