Jaffe PR (www.jaffepr.com), a law firm public reputation agency, announced that business development and marketing expert Kimberly Alford Rice and marketing strategist Matt Smyers have joined its national PR team as Strategic Alliance partners.
Both will work to enhance and expand Jaffe PR’s clients’ business development and marketing efforts and support the agency’s continued growth. Smyers is based in Richmond, VA, and Rice is based in southern New Jersey.
“We are excited to welcome Kimberly and Matt to the Jaffe PR team,” said Vivian Hood, managing director, Client Services, at Jaffe PR. “Both have solid foundations and relationships in the legal industry, which will help augment the marketing and business development services we currently provide to our clients. Their expertise will help us as we increase our service portfolio and continue our strategic growth plans.”
Rice is an accomplished leader in helping lawyers and law firms generate profitable new business through proven business development methodologies and training/coaching programs. Throughout her nearly 25 years of practice, she has assisted in building, advising and supporting in-house marketing, business development and training efforts at a number of law firms.
A lawyer turned marketing strategist, Smyers applies his experience as a lawyer and business owner to helping law firms grow through strategic, well-executed marketing plans and initiatives. His strength lies in his ability to help firms not only clearly define their goals and objectives, but develop and execute plans that achieve those goals and objectives.