Bringing decades of wide-ranging experience to our clients, KLA Marketing Associates proudly collaborates with strategic partners who are experts in their discipline areas to successfully deliver well-crafted solutions to our clients’ most challenging business development needs.
Jessica Aries, J.D., LL.M., Senior Marketing Strategist
Jessica is an internationally recognized legal marketing strategist who helps law firms craft a strategic marketing vision and execute strategy related to client retention, revenue generation and business development.
Since 2012, Jessica has worked with some of the largest global firms and some of the most prestigious boutique law firms to help them create and execute marketing and business development strategies that achieve measurable results.
With an effervescent personality and genuine authenticity, Jessica brings new ideas to existing marketing campaigns and makes business development and marketing approachable for all clients.
Prior to joining KLA Marketing, Jessica served as a marketing and business development leader at firms ranging in size from boutique to AMLaw 200. She recognizes that what works for one firm or attorney may not work for another. She works with KLA clients to craft personalized and custom marketing and business development plans that differentiate her clients from their competition in meaningful and impactful ways.
In addition, Jessica led the business development technology team of an AMLaw 200 firm, which equipped her with the knowledge and experience to help firms level-up their marketing and business development for the digital age.
A forward-thinking strategist, Jessica embraces technology, metrics and KPIs to help firms discover their most profitable marketing and business development opportunities, so that firms spend their time, energy, and budgets on the efforts that produce the best output.
Jessica is active in the Legal Marketing Association. She currently co-chairs the Diversity and Inclusion Committee. She previously served as a co-chair for the Social & Digital Media Special Interest Group and an executive leader of the LMA Southwest Region. She is currently co-leading the LMA Southwest Region’s LMA Next Program focused on professional development for legal marketing professionals.
In 2019, Jessica was nominated for the Austin Business Journal’s Profiles in Power award. In 2015, she was named the Legal Marketing Association’s Rising Star.
Jessica earned her LL.M. in Information Technology and Privacy Law and her J.D. from UIC: The John Marshall Law School and her Bachelor of Arts from The University of Texas at Austin.