Darryl A. Pratt II

Bringing decades of wide-ranging experience to our clients, KLA Marketing Associates proudly collaborates with strategic partners who are experts in their discipline areas to successfully deliver well-crafted solutions to our clients’ most challenging business development needs.

Darryl A. Pratt II, MBA, Marketing/Social Media Manager

Staying ahead of the rapid evolution of social media and digital marketing trends and principles, Darryl serves an integral role as the firm’s digital strategist and manager of all digital/social media and segmented communication initiatives.

From the outset of each new client engagement, Darryl and his team listen first to understand each client’s goals and key performance indicators before developing a strategic and customized plan to maximize clients’ business development efforts, digitally.

Darryl and his team partners with clients to improve their online visibility, which may include developing and/or refreshing an integrated website, building a robust online and social media reputation and/or an email marketing program.

Understanding deeply how a firm’s digital presence dictates how existing and prospective clients find and engage with the firm’s brand online, Darryl combines digital and social media marketing strategies with content marketing, SEO tactics and email marketing campaigns to develop an integrated digital marketing formula to provide measurable impact to generate separate revenue streams.

With a strong background in digital marketing metrics, Darryl and his team develop custom reports that allow him to work with clients to track the success of initiatives and adjust tactics, where appropriate.

Moreover, Darryl supports the firm’s broad public relations efforts, which include national training and publishing schedules. In his research engagements, Darryl frequently interfaces with a broad range of industry journalists and editors, web development and professional association key contacts.

Below is a range of digital marketing services Darryl leads:

  • Audits and develops reports on clients’ online presence
  • Builds and optimizes integrated websites
  • Designs “best practice” social media and digital marketing plans
  • Develops and executes “best practice” content marketing strategies
  • Creates, implements and analyzes email and segmented communication campaigns
  • Analyzes digital marketing metric tools to measure ongoing results

Darryl earned his B.S. and MBA degree, cum laude, in Business Marketing from Rowan University. He may be reached at pratt@klamarketing.net and 609.892.5229.

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