Bob Gero, Senior Client Manager/PR Director
Bob is an award-winning Marketing and Communications Executive with deep experience in driving business development, establishing high-caliber marketing and communications infrastructures; advancing practice and industry initiatives; and, creating successful branding, advertising, public relations and crisis communications campaigns. His diverse experience counseling senior management across a wide variety of industries includes more than 25 years in the marketing communications industry.
Bob spent 18 years as CEO and Creative Director of a Philadelphia-based advertising, public relations and marketing agency, where he managed clients’ communications programs for a vast array of industries.
His work as Creative Director has been honored by several industry organizations, including the American Advertising Federation and the Legal Marketing Association.
For more than 12 years, Bob served as Chief Marketing Officer for several international law firms including Proskauer Rose; WolfBlock; Pillsbury Winthrop; Shaw Pittman; and, more recently, Millbank, Tweed, Hadley & McCloy.
At Milbank, Bob built and led the firm’s team of professionals, directing and strengthening programs focusing on translating Milbank’s strategies into actionable marketing and business development programs; creating programs leveraging client relationships to capitalize on market opportunities and successfully driving business growth and revenue; internal and external communications; client relationship management; media relations and publicity; collateral materials development; brand management; advertising, seminar and special event programming development; database management, and the firm’s website.
As an integral part of the KLA Marketing Associates team, Bob works closely with law firm clients to drive strategic marketing and public relations programs to advance business and growth goals.
An active member of the Philadelphia metropolitan community for more than 30 years, Bob has served as President of The Golden Slipper Club & Charities, The Kaiserman JCC, and The Institute of the Arts Education. He has also been a board member of Moss Rehabilitation Hospital, Visiting Nurses of Greater Philadelphia, the Philadelphia Volunteer Lawyers for the Arts, the New York Metropolitan, and Philadelphia Metropolitan Chapters of the Legal Marketing Association. As well, Bob has been a dedicated fundraiser for the Leiomyosarcoma Research Foundation and Breast Cancer Research.
